In 2098, our world is dying.

After decades of crisis, mega-corporations have emerged, taking control of governments and worldwide economy. Global warming gives way to a dramatic cooling of the planet, upsetting the geopolitical map and the face of the world. Humanity joins hands with the corporations to face this common challenge, menacing their very survival.

They failed, condemning the world in the process.

Now, a desperate humanity looks for refuge in simulated worlds as a means of entertainment, to escape the harsh reality, and seek out a promised salvation. One of the most popular cyber-environments is Fray, a combat module where players can fight each other for fortune and glory, seeking benefits from the corporations they endorse.